Events Brewing... Stay tuned for more details! Past Events... EXCLUSIVE EVENT Fortuna Coffee Collective The Fortuna Coffee Collective is a free, one-day event designed for NC business owners and managers. Whether you're new to Fortuna or have worked with us before, join us for a relaxed but focused day of connection, vendor spotlights, free product demos and samples, and complimentary food and mocktails. From 10am to 3pm, you can float through and meet like-minded entrepreneurs, and see firsthand how Fortuna can help your business thrive. Space is limited — reserve your spot soon! EXCLUSIVE EVENT THE INSIDER'S CUP: BEYOND THE BREW Sip your way through history with this guided tasting tour of coffees from distinct regions around the world, featuring new brews that you do not want to miss. Discover how geography, culture, and processing shape each cup’s unique profile. You’ll compare flavor notes, learn what makes each origin stand out, and gain a deeper appreciation for how these diverse coffees come together to create new and memorable experiences — perfect for curious sippers and seasoned coffee lovers alike! EXCLUSIVE EVENT THE INSIDER'S CUP: SUMMER SIPPERS Join us for Summer Sippers, a fun and hands-on session highlighting the latest summer drink trends! We’ll cover everything from candy-infused creations to colorful, refreshing sips using ingredients like Nerds, cotton candy, popping pearls, and Lotus energy. Perfect for shops looking to refresh their menu, this session is full of creative ideas, vibrant flavors, and practical tips to help you craft eye-catching drinks that customers will love all summer long. EXCLUSIVE EVENT FORTUNA'S BLOCK PARTY Fortuna is turning 25, and we’re celebrating with the people who made it all possible — YOU! This exclusive anniversary event is open to our current wholesale customers and partners and will be packed with coffee tastings, delicious food, eye-opening workshops, exciting giveaways, and more. It’s our way of saying thank you for being part of our journey. As a token of our appreciation, all attendees will receive a free limited-edition t-shirt, while supplies last. EXCLUSIVE EVENT THE INSIDER'S CUP: LEMONADES Join us for a hands-on workshop exploring specialty lemonade drinks using 1883 Lemonade Syrup, Island Rose Lemonade Concentrate, Lotus Old Fashioned Lemonade, Butterfly Lemonade Juice, Boylan Sparkling Lemonade, and more! Learn how to craft beverages with unique flavor combinations, syrups, and mixers. We’ll cover balancing flavors, presentation techniques, and creative recipe development. Enjoy live demonstrations, make your own drinks, and discover new ways to elevate this classic refreshment. Registration is now open through April 24, with limited seats available — Don’t miss out on this opportunity to get ahead of the season and secure your spot by registering early! EXCLUSIVE EVENT THE INSIDER'S CUP: SMARTFRUIT Join us for our first-ever Insider’s Cup workshop featuring Smartfruit, a new product line with over 16 delicious flavors, exclusively for our wholesale members! This hands-on session will combine learning and tasting, giving you the tools to effortlessly enhance your menu. Registration is open from March 22 to 27, with limited seats available — only two attendees per shop. Don’t miss out on this opportunity to be among the first to experience Smartfruit and secure your spot by registering early!